ASO Funnel + 15%/30% Net
Open Calculator →App Store ASO Conversion Lift & Net Revenue Calculator
Calculate extra monthly downloads and 12-month net developer proceeds after Apple's 15% Small Business or 30% commission.
Free App Store ASO & Localization ROI Calculators
Interactive calculators for iOS & macOS indie developers and ASO teams. Edit impressions, CVR, pricing, and locales right inside the page.
39-Locale Revenue Uplift
Open Calculator →App Store Screenshot Localization ROI Calculator
Estimate recurring monthly non-English revenue uplift across up to 39 App Store Connect locales plus avoided agency design fees.
Live Formula Calculator · Edit Any Highlighted Input
Customize or Export .XLSX in Arte Sheets ↗
Edit your monthly App Store impressions, current CVR, target screenshot A/B test CVR, and Apple commission rate (15% or 0.30).
Powered by Arte Sheets live browser calculation engine — edits stay private in your browser. Open full spreadsheet in new tab ↗
Frequently Asked Questions
What is a realistic App Store screenshot conversion rate lift?
Redesigning first-three-frame captions and 3D panoramic mockups in Apple Product Page Optimization (PPO) tests commonly shifts CVR by +15% to +45% relative.
Does the calculator support Apple's 15% Small Business Program?
Yes — set Apple Commission Rate to 15% (0.15) if you earn under $1M/year, or 30% (0.30) for standard commission.