App Store Screenshot Conversion Lift & Net Revenue Calculator
See how lifting Product Page conversion from 3.8% to 5.4% compounds into thousands of extra organic downloads and net annual revenue.
Edit your monthly App Store impressions, current CVR, target screenshot A/B test CVR, and Apple commission rate (15% or 0.30).
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Frequently Asked Questions
What is a realistic App Store screenshot conversion rate lift?
Redesigning first-three-frame captions and 3D panoramic mockups in Apple Product Page Optimization (PPO) tests commonly shifts CVR by +15% to +45% relative.
Does the calculator support Apple's 15% Small Business Program?
Yes — set Apple Commission Rate to 15% (0.15) if you earn under $1M/year, or 30% (0.30) for standard commission.